The name Academia reflects an awareness of how important it is to ensure a rigorous academic foundation in English, particularly in a world where communication skills, creativity and critical thinking are paramount. At the same time, learning a language need not be laborious, but can also be a labour of love. It's all the more important for a language that pays lifelong dividends among the global elite. We believe that today's students require deep skills that go beyond the rote memorisation and regurgitation of facts that characterised education in the last century. In a world where automation and technological innovation will make last-century skills obsolete, higher-order skills such as creative awareness, design thinking and personal branding also come into play. Academia represents the synthesis of perspectives gleaned from the institutions that set the global educational agenda.